• First off, what is Listomo and why was it built?
  • What does that even mean?
• How Listomo Works
  • Cost Savings: Bring Your Own Mail Provider
    • Cost Savings Example
• How We Lower Costs
  • Email Provider Flexibility

This is our first product update we’ve shared, so lets not waste any time - let’s get to it …

First off, what is Listomo and why was it built?

Listomo allows you to seamlessly grow and manage multiple email lists at a fraction of the cost.

What does that even mean?

As someone who creates many things I often need to have many email lists. This means having multiple different accounts with one (or many) email list providers. This is a royal pain in the butt to manage, and expensive as your lists grow.

As my lists grew, I found myself paying anywhere from $350-$700 a month for all my email marketing subscriptions. I know many more who pay even more.

That’s $4,200-$8,400 per year on a SaaS that I use 1-4 times a month to send an email update to my email lists.

That’s OUT OF CONTROL. Ridiculous.

Furthermore, as my list size grew, my fees grew. UGH.

So … I wanted another solution. I wanted a solution that was cheaper to manage that didn’t bleed me dry. I didn’t want it to seem like a rip off if I did not send that many emails per month.

It was then when I knew I needed to create my own solution because all the email marketing tools base their pricing off the number of contacts you have, regardless of how much you email them (most people don’t email their list that often, though there are outliers in all industries).

That said … I created Listomo.

How Listomo Works

With Listomo, you can have many lists inside of one account.

We keep costs low by being the tool that manages the lists, forms, campaigns, broadcasts, automations (coming soon) … but we actually don’t act as a mail provider.

Wait. What?

This is where we differ, big time.

Listomo is the email marketing tool that works with SendGrid (more providers coming soon).

Cost Savings: Bring Your Own Mail Provider

What this means is that you will provide your own email provider. At time of this writing, we currently support SendGrid, but many more providers are on the way (such as Mailgun, etc).

Here’s how it works - You’d provide your mail provider details (in this case the SendGrid API key). We will use your SendGrid account to send the broadcasts and campaigns. Listomo manages the lists while your mail provider does the actual delivery.

As your list size increases your Listomo costs will not increase. Your provider might charge you more because it needs to send more emails. The benefit to this is that the pricing is low.

Lets get down in brass tacks …

Cost Savings Example

Lets say you have a list of 5,000 contacts.

Lets also say you send 4 emails a month to this list - one a week. A total of 20,000 emails get sent per month.

With the existing popular email marketing tools this will likely cost you $40-$100+ a month.

Now lets say you have a couple of other lists. One list with a 1,000 contacts, another with 500, another with 50, etc. As you can imagine, the fees start stacking up. Quick. It’s also cumbersome to manage many lists with many email list providers.

You’re then shuffling lists around when costs to get high or you simply pay it because its too much of a pain to move.

I know, I’ve been there.

How We Lower Costs

With Listomo, you’ll have one low fee for your lists. Then you will have your mail provider fees.

For example, for $19.95 you can send up to 50,000 emails via SendGrid.

Let’s say you send those same 4 emails (20,000 emails) you still have another 30,000 emails you can send via any of your lists.

What is our pricing? We haven’t ironed out the exact fees, but it will be fixed, not varying based upon list size. Your only varying cost will be your email provider. (Each list can have its own provider as well).

Therein lies the benefit.

Email Provider Flexibility

Not happy with your current mail provider?

No problem. Change the provider details in the list settings, and you’re now using something cheaper. Your lists still work, forms still work, etc. No need to move anything, and you’ve been able to save money.

You get to choose who sends your emails and this gives you flexibility. Do you have your own SMTP server? No problem, we can work with that too (just email us).

Ok, this is getting long, so I’m going to wrap this up …

This is not all Listomo has to offer. We’ve got a bunch more.

In future updates I’m going to tell you about some of the features we already have:

• Privacy Support: The ability to enable/disable pixel tracking per list (and even per campaign)
• How you can block all free email providers (only allowing commercial email accounts on a list)
• Team Support
• Multiple Intake Forms

• Automations

• …and more

Starting the second week of August 2023 I’ll be inviting in the first few folks into Listomo to kick the tires and test things out. If you’re interested, contact us: support at listomo dot com.